I’m active on Twitter, in Reddit forums, running advertisements, you name it. In actuality, advertisements on Snapchat and Twitter generate little traffic. Despite spending hundreds of dollars on several advertising methods, nothing has changed. For fifteen distinct and unending reasons, Reddit continues to reject my ads. The cost of Google search ads is absurdly high.
Although participating in communities doesn’t increase visitors, it takes up so much time that I would much better just buy advertisements.
You need to find out where your target audience spends their time and then offer them something that’s more relevant and engaging than the surrounding content.
For instance, if you’re advertising on Twitter or Reddit, your ad needs to stand out. If it’s less interesting than the posts around it, people won’t click on it. It’s only logical they’re on those platforms for engaging content, so your ad needs to be compelling.
However, if you’re promoting a tool for gamers and you create a YouTube ad, make sure your ad is more engaging than the video it’s displayed on. For example, if someone is watching a “top 10 funny plays” video and your ad features a funny play, they’re more likely to watch it rather than skip it. This way, your ad aligns with what they came to watch and puts your product in front of interested users.
The key is that your ad must meet or exceed the user’s expectations for the platform it appears on. For your day trading charting tool, target a platform where traders go for charts or trading discussions. Understand why they visit that siteperhaps to see trade setups or gauge if others are making similar trades. Tailor your ad to address their needs, such as offering insights on whether they’re making the right trade or should reconsider. By aligning your ad with their interests, you’ll have a better chance of driving significant traffic.
I don’t get an enormous amount of traffic, but I usually see around 4,000 to 4,500 visitors each month, with about 80% of that coming from SEO. My SaaS platform offers two paid products (one with recurring payments and one single-use) and also features a business directory for complementary services. The directory is the primary source of our SEO traffic. Each business listed in the directory has its own page and content, which helps with search engine crawling, along with our own ads promoting our paid products. About 15% of organic visitors check out our paid product landing pages, which has been a major driver of our growth. We’ve experienced over 150% growth each year since launching, and we’re a bootstrapped company.
I employed a full-time Filipino VA (~$400/month) to build out the directory over a year, and it now includes over 8,000 businesses across 7 countries. This was crucial for our niche, which lacked such a resource, and it provides a significant competitive advantage in addition to generating organic traffic.
While many niches might be able to replicate this model using a scraping tool, in our case, finding the businesses was challenging, which is why we needed to build the directory manually.
Regards. It serves as a good reminder that, with patience, SEO is effective. I haven’t developed a directory yet. That seems like something I could use. Would you kindly share your website?
Your website has to be better designed. Use Webflow or WordPress.
Don’t run adverts for marketing purposes. For B2C, it is preferable to pay microinfluencers (ads are pricey and have bot concerns). LinkedIn offers B2B cold emailing.
Run advertisements just in order to scale. Ads from Facebook and Instagram to a funnel page. Lead generation leads are inferior.
If you need assistance, you can dm me. My area of expertise is lead generation and marketing, however I would need to educate myself on the app and target market. If I believe it is scalable, I could be willing to invest in order to receive some stock or meet KPIs. Or, if you could occasionally assist me with my app, I’d be happy to serve as your marketing counsel. That might be more advantageous to both parties. Since I am confident that mine is scalable, I would be happy to share.
This needs some improvements.
As both a trader and someone who drives traffic to my own projects, here’s my feedback:
Landing Page: The headline, subheading, and copy all need to be revised or added. The page should be significantly expanded to include benefits, descriptions, proof, and social proof. The CTA is buried at the bottom, and it’s unclear what will happen if I click it. There’s no straightforward way to sign up, and buttons lead to different pages where I have to figure things out on my own (design it so even a 6-year-old could use it). Clarify whether I’m signing up for manual analysis or if I can use the software directly. The latter is preferable. Look at competitors who successfully create TradingView add-ons and examine their websites for ideas.
Traffic: There’s a lot of free trading traffic available on YouTube, TikTok, and Instagram Shorts (though be wary of scams, so plan your approach carefully). Create numerous shorts showing the tool/analysis predicting the market, proving your predictions, and demonstrating successful trades. This process doesn’t have to be very time-consuming, but you’ll need a clear strategy.
Paid traffic could be effective, but given the prevalence of scams, it will be challenging.
Trading traffic often gravitates towards Discord. While you might not need to launch a Discord channel immediately, it’s something to consider for the future.
Your email signups need to be more compelling.
This has the potential to be great.