As I’m about to launch a software as a service (SaaS) project, I was thinking how important it is to understand digital marketing from the beginning. Can I outsource this right away, or should I take the time to become familiar with the fundamentals myself? I’d be interested in knowing your opinions and any first-hand accounts of your encounters!
I am fortunate to have a non-tech cofounder that oversees all marketing and branding initiatives. It really made things very easier for both of us as we had our independent areas to acquire expertise in.
Yes, familiarize yourself with the fundamentals so that you can hire and outsource effectively. Otherwise, you’ll just end yourself overpaying for bullshit. Likewise with sales and development
It seems like I would first construct the SaaS solution and then undertake some marketing to gauge demand.
It’s always best to launch marketing initiatives concurrently. To begin your product scaling journey, I advise you to develop a launch and marketing strategy.
Start with a small team of launch experts, and make sure that the implementation is carried out as efficiently as possible.
Although I had a similar state of bewilderment, I managed to resolve it. Let’s talk, and I’d be pleased to explain how I launched and expanded to receive 5,000 downloads for my own product in just two months.
Doing this yourself will ideally allow you to determine what is useful and what you actually need. While product is vital, distribution is even more crucial.
It’s best if one of your cofounders handles this.
As a marketer, you should absolutely take the time to master the fundamentals, but hiring someone will yield better results more quickly. To what extent are you aware of your possible audience? That’s where I would begin.