Reactivating a 40k List - Need Topic Ideas for Email Sequences - IG Growth Tool

Discussion
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Buenos Tardes SpeakSaaS,

I’m planning to reactivate a list I’ve built over the years on ActiveCampaign, aiming to see who’s still engaged. This list includes leads acquired through ads, free trials, client inquiries, etc. Some might remember me, but many probably don’t.

I’ve talked to ActiveCampaign, and I’ll be warming up the automation by gradually increasing the number of people I add daily, starting with 100 and working up to 1,000.

I’m looking for ideas on how to structure this strategy.

Here’s what I’ve got in mind:

Key Points to Include in the Email Sequence:

  1. Who I Am and How I Got Their Info
    Introduce yourself and explain how you got their contact information. Build trust by being transparent.

  2. Introduction to My New Brand/Company
    Explain your company’s mission and the value you offer. Highlight what’s new and exciting.

  3. Personal Story - The Founder’s Journey
    Share your journey as the founder. Let them know why you started the company and what drives you.

  4. Showcase Your Services

    • AI Growth Tool: Explain how your tool works and the benefits it brings to users.
    • Cold DM Outreach: Introduce this service, explaining how it can help them grow their IG presence.
    • Engagement Service: Detail how this service can enhance their interactions on IG.

  5. Share Case Studies/Results
    Show proof of success. Share real stories from clients who have benefited from your services.

  6. Offer Free Trials
    Encourage them to try out your services with a free trial. This can help re-engage cold leads.

Questions I’m Unsure About:

  1. Number of Emails: How many emails do you think this sequence should include? I’m aiming to balance between being informative and not overwhelming.

  2. Frequency: How many days should I space the emails apart? What’s the best pacing to keep them engaged without seeming pushy?

  3. Triggers for Active Leads: Should I consider a lead active based on an open or a link click? Which action is a better indicator of engagement?

Current Email Ideas (No Particular Order):

  • Reminder of how I got their info
  • Introduction to my new brand/company
  • Who I am – The founder’s story and personal brand
  • Overview of my first service – AI Growth Tool
  • Introduction to my second service – Cold DM Outreach
  • Introduction to my third service – Engagement

Additional Considerations:

  • Wait Times: Based on the number of emails, what should the wait times between them look like?
  • Additional Topic Ideas: Any other topics or content suggestions that could help re-engage my audience?

Thanks in advance for your ideas and feedback!

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Before crafting your email sequence, it’s crucial to understand your audience—consider their interests, pain points, and how your IG growth tool benefits them.
Some email sequence ideas are;
Email 1: Re-Engagement and Value Proposition
Subject Line: “Haven’t heard from you in a while - Let’s reconnect!”
Body: Welcome back! Remind them of the value your tool offers for Instagram growth. Share a recent success story or an exciting update about your tool.

Email 2: Personalized Offer or Promotion
Subject Line: “Exclusive Offer Just for You: [Limited-Time Discount/Free Trial]”
Body: Present a personalized offer based on their past engagement or interests. This could include a discount, a free trial, or access to a special feature. :wink: