Dull website with 136k visits each month and $1150 MRR (we only pay attention to SEO)

Here’s a more humanized paraphrase:
Our little directory is now seeing over 136,000 monthly visitors, up from just 31,000 a month ago. Not many people realize the power of SEO, both for driving sales and discovering SaaS ideas. It’s a real treasure trove.
I made a Reddit post about how we use a simple Excel spreadsheet to create blogs at scale. Each blog costs about $0.05, compared to the average $0.89 for a typical SEO blog service.

Since then, we’ve improved our process: we now generate each blog three times faster, and the spreadsheet even finds related YouTube videos to embed in the content. While we can’t yet create contextual anchor texts for internal and external links, we’re working on it.

Here’s how it works: I input keywords or links to other blogs in column A, run our 12 app scripts, and each script generates different elements like titles, meta descriptions, alt texts, body text, FAQs, and more.
Many of you asked me to share this tool, so I created a dummy version of the spreadsheet for you.Now, here are some more insights into our website ranking:

  • We’ve grown our monthly recurring revenue (MRR) to $1,150 from $940. Startups pay us to be listed in the directory, display ads, and get featured.
  • Our monthly visitors have skyrocketed to 136,000, and our SEO progress is impressive. Here’s proof of our growth.
  • Our Domain Rating (DR) is currently 38, down from 40, which took us 2.5 months to achieve.
  • We have 91 referring domains, up from 83, with 88% being do-follow, and 706 backlinks.
    Now, let me share how we find great SEO keywords. In my opinion, Semrush is slightly better than Ahrefs for this purpose. Semrush PRO has great filters for keywords, and its free version is equivalent to Ahrefs’ $27/month plan.

You can use the wildcard in both tools to discover long-tail keywords, which is crucial. I start by searching for solution-oriented keywords (check out the list below for ideas) and add at the end so Semrush can complete the long-tail variants.
These long-tail keywords often relate to different brands (like Reddit, YouTube, Canva), industries (HR, copywriting, hairstyling), activities (weddings, camping), and specific products (like coffee machines).
This approach helps narrow down to a clear niche.
Here’s a sneak peek at some keyword ideas:

  • “checklist”
  • “template”
  • “guide”
  • “how to”
  • “recommendations”
  • “suggestions”
  • “pdf”
  • “create”
    I explore a lot of these solution-seeking keywords, filtering results to aim for a keyword difficulty (KD) of 0-15 and a search volume of over 1,000. I then cherry-pick the best ones for content creation.
    Also, examining competitor keywords and filtering for 0-15 KD can work, though many people do this.
    Once I have my keywords, I use our spreadsheet to generate about 35-40 blogs at once. That’s our strategy for reaching over 136,000 monthly visitors and over $1,000 in MRR.
    You can use this same method to uncover micro SaaS ideas too!
    Here’s another valuable tip about backlinks:
  1. If your DR is 0-10, aim for 10-20 DR backlinks, using free directories as your go-to.
  2. With a DR of 10-20, focus on getting 20-30 DR backlinks. Guest posts work well here—join indie hacker communities to find opportunities. Backlink exchanges can help too, but if you’re desperate, paying might be necessary.
  3. If your DR is 30+, start looking for 30-40 DR backlinks. This is when buying backlinks might become relevant.

Avoid using private blog networks (PBNs); they can harm your site. Don’t exceed 3-4 new backlinks a month, as Google watches for backlink schemes.

If you use Notion, create a public page and allow Google to index it, adding a link to your main SaaS. This gives you a strong do-follow link. Similarly, you can do this with Beehiiv posts, Product Hunt launches, and various startup submission sites.

I hope this helps inspire some of you! I share all these SEO insights regularly, so stay tuned!
Let me know if you need any changes or further adjustments!

In relation to the volume of traffic you receive, your MRR is extremely low.
I’ll verify your company plan once more.

In around five months, we reached that level of traffic. We still need to monetarily accelerate. However, your comment does make logic. So far, we have been concentrating only on SEO. Finally, we are at a point where we may permit ourselves to consider monetisation.

I have frequently observed that when you target incorrect keywords, you not only get traffic but also have a high bounce rate and a low conversion rate. Thus, I would double-check the keywords. Biggest traffic keywords aren’t always the best keywords. I believe that paid advertisements work similarly (if you target the wrong keywords, you’ll waste money).
It is sometimes a lengthy process that goes like this: attract traffic, set up a bait, educate, and then engage in remarketing. After a few more months, you can eventually notice a significantly higher MRR.

Are hundreds of blog entries being produced by AI for just $0.05 each? They aren’t going to be very good. It seems like Google will ultimately find out about this.

It’s unbelievable that you have $1150 MRR for more than 136K visits. How are you making money? I anticipated spending about $11,000.

I believe the reason you’re paying the fee is because there are no premium services available for monetizing AI content.

Don’t you think that placing display adverts from an ad network would bring in more money?
Averaging $25 x 136 = $3,400 RPM
You have two money streams because you may add it on top of your present advertising offering.

What is your fee for each client? I am about 90% through the process of establishing an industry-focused SaaS directory on my database. I want to charge between $500 and $700 per product listing every year.
Which tech stack do you use? I’m still concerned about my tech stack and not quite sure where to go from here. Since I won’t be writing more than 1,000 pages, Webflow with Airtable might work for me.
My main focus will be on SEO as well. Is your directory B2C only? If the traffic is B2B, 136k is absurd.

I appreciate you sharing your phone number and other details. But I do have a question. I noticed that your directory is called Toolio, thus that’s why I’m not sure why you have so much traffic. Which advantages would visitors to your website receive? I am not referring to the founders; that much is obvious; they have traffic and backlinks, but end users? As an end user, I don’t see any clear advantages to using your directory over others because it’s difficult to search on your website and the tool descriptions are brief. Or is it just the buzz over AI?
Furthermore, it’s unclear where you insert all of the keywords you’ve found into your blog entries. or on the pages for the product?