I’m interested in the various methods used by SaaS startups to acquire their initial clients.
I’d be interested in hearing about your experience; perhaps you could inspire us.
I shared some articles on LinkedIn and utilized cold outreach.
Any tips on how to make cold outreach on LinkedIn effective? How many people reached out to you?
Check out the book *Problem Prospecting.
I’m not a salesperson, but this book, along with simpleselling.com, taught me how to effectively handle cold outreach.
If you prefer a summary, here’s the approach:
- Define Your Ideal Customer Profile (ICP)and use a lead scraping tool to build a list.
- Develop a Hypothesis about what marketing message will resonate with them. Research sales cadences and create your own.
- Send Messages to spark interest in your offer, avoiding cold pitching.
- Review and Refine your approach at the end of each week to see what works.
Simple Selling offers straightforward techniques for prospecting, and *Problem Prospecting makes the process even easier.
Using automation tools like Phantombuster or Closely can save time on message sending. However, focus on ‘help’ rather than spamming a large number of people. Use automation to initiate conversations with those who might be interested in your offer.
Hope this helps!
I’m developing a tool that integrates these principles into a CRM/LinkedIn automation platform. It’s still in the concept stage, but I’d be happy to share more if you’re interested.
But if you’re not a part of LinkedIn’s premium crap plan, you can no longer send emails.
posted a Reddit comment. I looked through Reddit for feedback on the solution I’m developing and left the parent a sincere remark.
There are many various approaches; in my interviews with founders, they all included this as one of their lessons learned. For additional reference, you may locate other founders’ tales here.
Reddit helped me locate my first clients. I helped a few folks and discussed the issues with community formation. They became early clients after reaching out to me via direct message, where they expressed their joy (or so I would like to assume) at seeing my community platform.
I obtained it from my rival.
When I went to my competitor’s office one day, I overheard him talking to one of his customers who kept calling and asking for a feature that our product excelled at.
My rival provided me his customer number out of frustration and told me to speak with him. The customer stayed with us despite the competitor’s addition of that function after a few weeks due to our excellent service and their negative experience.
In order to demonstrate the value of my business to my first few clients, I concentrated on networking and providing free trials. You should think about improving the SEO of your website and adding your service to directories and b2b classifieds websites to obtain free backlinks.