I’m a 28-year-old Italian entrepreneur living in Tokyo, currently working on launching my own company. I’ve created a product called Datamizu (https://datamizu.com), which specializes in data analysis and dashboard creation. While I’m confident in my engineering abilities, I’m finding it difficult to come up with effective marketing strategies.
At the moment, I have one customer the startup I used to work for, and they’re happy with the product. However, I’m looking to expand my customer base and improve how I promote DataMizu.
What are the best ways to market an early-stage startup today? I don’t have much of a network and don’t really know anyone.
I’ve heard that it’s not a good idea to use paid social media ads early on does that hold true?
I’ve also started making videos on a Brand Account, but should I focus on building a personal brand first before doing that?
Thanks in advance for any advice, and I hope this post follows the guidelines!
First off, great name for your product! As someone with a marketing background, I hope these suggestions help.
Marketing is crucial I’d argue it’s even more important than perfecting your product’s aesthetics or usability across devices. People will keep using a product even if it has some bugs, as long as it provides real value.
To reach that point, you need to begin with the basics. Focus on identifying your Ideal Customer Profile (ICP) and achieving Product-Market Fit (PMF). PMF isn’t something you figure out in a day; it’s an ongoing process of testing and refining. Start there.
Once you’ve laid that foundation, dive into content marketing, especially SEO. Your goal should be to rank at the top for searches like:
- “Data Analysis Tool”
- “Data Visualization tool for startups”
- “Data tool for {ICP}”
Or any terms related to data analysis tools. Aim to land on the first page.
building in public by sharing your journey on Twitter. Look at founders from companies like
You might hire a competent marketer and offer him a small commission for their services.
More importantly, what are the questions to ask and how to respond in order to comprehend them? I have a technology to construct ICPs. I utilise it for my own purposes, but after viewing your predicament, I regret not sharing it with you.
The image warping in the hero portion is unsettling. I find it difficult to quickly understand what your program performs, and the navbar might use some work. Move the logo to the left and the menu items to the right. Modify the navbar’s colour. Hero image issues with mobile viewing; text needs margin for mobile viewing. That’s what caught my attention the most on a secondary glance at your landing page.
First off, you need to improve your landing page. The opening line alone makes me want to leave and not bother with the product. Your pricing model lacks an understanding of psychological pricing, and the amounts you’re charging feel more suited to B2C rather than B2B. Plus, the absence of a social proof section makes the service seem less professional.
Since you have a customer, ask them for a testimonial. Even better if you can get a video testimonial.
Let me ask you a few questions: Who is your ideal customer? Do you know what they want? What problems do they solve? Do you know where they network, etc.?
I believe your hero banner may use a lot of improvement. And the actual functions of your product should be reflected in your messaging.
I’m in a comparable circumstance. I’ve discovered some advice, most of it pertaining to content marketing, SEO, and creating effective landing pages. I follow Clemence Lepers on LinkedIn because she frequently provides insightful posts about topic.