While it may be difficult to accept at first, offering a significant amount of free value upfront is actually one of the fastest paths to wealth. Your goal should be to create an offer that delivers so much value that it becomes an obvious choice for customers to work with you. Once you’ve established your network and demonstrated your value, customers will be more than willing to pay for your services. This approach fosters strong customer retention since you’ve developed a relationship based on trust and transparency instead of a purely transactional nature. Additionally, providing services for free allows you to gain valuable experience early on, helping you quickly hone your skills.
or free users simply drain you:)
In contrast, I would argue that providing a free service gives you the greatest leverage since, should you become overly attached, you can simply fire clients. You do not owe them anything because they are not paying you. Without any obligations, you are able to pick up a useful skill that is equivalent to attending business school for free.
Yes, I do concur. It is where the concept of a free trial period originated. Your value proposition makes the buyer willing to pay. It functions particularly well for SAAS businesses.
Yes, without a doubt! If a customer has never used anything, how can they decide if it’s something they want to pay for?