How do you handle it when you release a product and your friends want free access rather than helping you out by purchasing it or telling someone in their network to buy from us?
I admit that I also do it. I’ve changed over the past few years as a result of realising this, and I now always make it a point to pay the full price and support companies or individuals wherever I can.
Please share your thoughts with me!
If it doesn’t truly cost you anything, I would just leave it free if people offer insightful criticism. I guess they should pay to at least support you in some way if they don’t supply anything.
Give them a free trial or a six-month subscription, but only add some restrictions. Alternatively, you could just give them a “friends” discount code OR give them a free subscription month for each new customer they recommend. Use your imagination!
Request recommendations.
Me: Hey, have a look at this, we recently launched a new SaaS
Friend: Please let me access this; it looks really nice.
Me: Of course, if you phone five individuals “right now” and ask them to try out. Give them a trial term if they refuse to pay.
ORIGINAL: Alex Hormozi
If they express their pride in you, discuss it, and provide advice. Yes, I will give it to them for free and ask them to spread the word about my product because it is not inexpensive.
After they recommend three people, grant them access.
You worked hard to create your product. They have to work hard to gain entry.
Since I was very young, I have been taught that everyone is my first customer when it comes to the business I run. In this manner, I don’t feel like I’m working for free and no one feels like I’m taking advantage of them while I prioritise paying work. Although I’m not actively working at it right now, my primary side gig is jewellery repair because gold doesn’t just materialise!
A customer told me when I opened my first business that, even though I was young, all of my friends will buy from me in the coming years. He said, “Those are the kind of friends you don’t want,” to my statement that “yes, but they’ll want it for free”!
Friends receive a 20% discount on my services and a 10% discount on physical things; this is well-known. I only offer my free time to my two closest buddies. I would honestly tell them that I need money to survive if they genuinely asked me to labour for free, but this has never happened.