These days, distribution is everything. What was your SaaS’s most effective marketing technique, and whether it was B2B or B2C, would be very appreciated.
Building in public and having genuine talks has proven to be effective. Did you attempt to automate that? Mementio is one tool that can help find pertinent posts and naturally drop references to your product, saving you a ton of effort without sacrificing authenticity.
How can one develop a public audience?
Honestly, you’ve got three options:
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Leverage an Existing Following: If you already have a following for any reason, use it to promote your content and grow your audience further.
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Pay for Promotion: Boost your posts on platforms like Twitter or Facebook to reach a broader audience.
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Build from Scratch: (Most common) Adopt a “Field of Dreams” approach keep creating content even if your last 10 posts barely got a dozen views. Consistency is key. Use relevant hashtags, post during peak engagement hours in your location, and treat your ‘building in public’ posts as if you’re tweeting for an established company. Engage with others in your niche by liking posts, starting conversations, asking questions, and being intriguing enough for them to want to visit your profile.
My public build workflow
I ask Google, LLMs, and do some study to identify the issue when I have a business-related concern.
I support those who are similar to me by sharing my experience and journey on X, LinkedIn, and other places.
You have to give to receive.
“engagement with real conversations”
“Tried automating that?”
This situation is not right.
It surprised us a little bit because we had anticipated that social media would be the source of our first users. Instead, our first lead came from an email outreach campaign. All things considered, I would say that it’s a result of a number of initiatives, such as excellent content, focused outreach, and a strong backlink profile.
This marketing problem is resolved by my SaaS through cold outreach on Instagram. It’s an automatic and easy process. You send thousands of messages directly to your target audience or competitors each month after scraping their content. puts your offer squarely in front of them and is reasonably priced.
works for both B2B and B2C businesses and offers. That’s how, as a solopreneur, I’ve closed sales of nearly $2 million since 2021.
The concept is straightforward: your new site doesn’t have authority yet, so ranking for competitive keywords is tough. Instead, leverage platforms like Reddit, which Google already prioritizes.
Look for high-volume keywords (e.g., “website builder”) with at least 1k monthly searches. This indicates that a good portion of users will search for “website builder reddit.”
Then, find top-ranking Reddit threads for those keywords and leave a relevant comment about your product. It’s usually best to piggyback off of highly upvoted comments. Even if your reply gets “collapsed” by default, those who are serious enough to search for the topic will likely read through the thread anyway.