Building the product isn’t the true problem, in my opinion. Paying users are coming to it. I’ve tried a ton of different tactics, like content marketing, SEO, and advertisements, but I’ve had very few or no conversions. What strategies did you utilize to attract genuine paying users? Tell about your experience.
If you’re aiming for your first ten or so clients – No SEO, ads, content marketing or anything beats a conversation with someone who is interested in solution that you proivide.
You are not targeting people who will be willing to utilize what you sell, even if you can find users. This indicates that your product does not have market fit. The vicious cycle never stops if you don’t ask the users why they don’t want to purchase your product.
I would need some background information from you before I could provide you any guidance.
Are you struggeling with customers ? do you have any paying customers already ?
Best wishes !
This is my motto, which I apply to every client I counsel.
You have a marketing issue if you aren’t producing enough leads.
You have a leadership issue if your sales aren’t increasing.
You have an issue with your product if you are not receiving adequate retention.
However, why does this sound like corporate jargon on LinkedIn?
You’re absolutely correct. These are meaningless chatter that don’t provide any answers.
Okay, so what exactly is this leadership stuff? Clients purchase from a variety of sources.
For me, the breakthrough came with cold outreach. I had been spending around $200 daily on Facebook and Instagram ads, hoping people would reach out or book appointments. However, this approach cost me about $1,000 per new client, and I was losing money quickly.
I decided to take a different approach. I developed a script to automate cold outreach DMs on Instagram, targeting my ideal clients directly. I gather followers and people who engage with my competitors’ posts and send my message straight to their inboxes. This method has been so successful that I sometimes have to pause to catch up with the influx of new clients. It’s working exceptionally well, and I’m excited to start offering this solution to others. This strategy can be beneficial for any niche.
I concur! Getting paid users and marketing is a big job! These days, SaaS is highly competitive. especially if your business is bootstrapped and you don’t have a lot of money to spend on paid advertising to attract customers.
Try evaluating the vast amounts of data you’ve gathered from content marketing and advertisements to create a client profile and identify your target market. Maybe then identify leads who are similar to them and target them exclusively.
It’s not. It can be difficult to acquire paying customers, but here’s a typical fallacy I run into: if your product is excellent and you show it to 100 people, at least one of them will make a purchase.
It happens much too frequently for founders to keep pushing and “pivoting” on unsuccessful projects when it would be better for them to give up and move on. The lack of initial traction isn’t because of poor marketing—it’s a sign.
It’s true that marketing is challenging. Acquiring thousands of users is difficult. However, you can typically tell if your MVP has what it takes to turn into a viable firm immediately after launch.