B2C is said to be more difficult than B2B by all. I am aware that B2C often calls for greater scalability (more clients at a lower cost). What makes it difficult, though, aside from that?
Since, in all honesty, where are your users?
Users prefer mobile apps
Enterprises favor web applications.
I observe two examples of success.
Mobile apps with B2C AI
Web apps for business-to-business SaaS
How they attract customers
B2C influencer/TikTok/Instagram marketing
A small amount of B2B marketing, but primarily outbound sales
Note: This is simplified and does not include markets.
Those who claim that B2C is easier than B2B have never held a B2B position.
B2C sales rely heavily on feelings, impulses, and certain emotions. B2B removes a lot of that because most decision-makers in the business world lack emotional attachments, making decisions much more rational. As a result, your solution must provide a specific degree of value at 100%.
B2C doesn’t always have to provide value in order to elicit an emotional response.
Anything B2C is challenging since customers simply do not want to spend money. Since people assumed my product should be free, I was unable to make any money from my non-Saas connected business. Regretfully, I made the decision to give up since I had no idea how to develop other feasible revenue sources for the company.
I am now doing B2B since it allows businesses to run their operations more efficiently and with more efficiency.
B2C can be challenging because consumers sometimes anticipate free or inexpensive solutions. I’ve worked with both B2B and B2C clients, and persuading customers to pay seems like a never-ending struggle. Contrarily, B2B focuses more on demonstrating how your solution may increase a business’s productivity and profitability, which makes investing seem more reasonable. Salesforce and HubSpot are two examples of tools that have been quite helpful in managing expectations and comprehending client needs. Businesses like mine were also able to handle consumer feedback on Reddit and other platforms with ease thanks to Pulse Reddit monitoring; nonetheless, it’s important to concentrate on what your B2B customer actually appreciates.
Still depends on the target market of your B2C, in my experience this scenario typically happens when your target market is engineers/developers. Low conversion rates are observed.
I think maintaining 5 users with 1K/month(B2B) is more straightforward then 100 users with 1K/month(b2c).
More users equal more headaches
It really depends. I’ve worked on both sides—as a marketing manager in B2B services and as a product manager for a B2C mobile game with 130M downloads. B2C can be riskier; a single bug can lead to a huge user drop. But when things are stable, it’s more about feature development (aside from operational issues).
In B2B, high-ticket clients come with high expectations, so I found myself working a lot more to meet their demands.
That said, being a founder changes things.
Is B2C SaaS harder? I’d argue that many SaaS companies don’t even have a solid marketing strategy. You can’t rely on just one YouTube video or a Facebook ad. It’s challenging to get initial traction, but if the product is good and reviews are positive, growth will follow.
Yes, but the thing that makes business-to-consumer transactions more difficult is obnoxious users who, despite not even being paid, continually bombard your inbox with requests for additional features or credits.In B2B, this kind of action is uncommon.